As artificial intelligence reshapes the business landscape, the role of revenue operations (RevOps) is undergoing a prof ...

In the previous article, we described how SaaS and recurring revenue growth does not operate within the traditional marketing funnel, but a more complex, bow-tie model. The Bow Tie model is depicted ...

However, while great customer service is crucial, there’s another way to retain customer loyalty: the recurring revenue model. Recurring revenue occurs when companies find a way to turn a one-time ...