June 16 (Reuters) - Reddit launched two new AI-powered advertising features on Monday aimed at helping brands drive greater engagement by tapping user conversations on the platform, the company said.

All these features are now rolling out to Reddit users on desktop and mobile. The proactive rule check system, on the other hand, will begin testing on mobile platforms soon.

It’s a big year for Reddit. After its IPO, the platform is planning a slew of product features for the year ahead, and — spoiler alert — most of them are powered by AI. “I think the IPO ...

A Reddit spokesperson declined to elaborate on Huffman’s remarks. But it’s no secret the company has been eyeing new ways to expand its business since going public earlier this year.

By the numbers (according to Reddit internal data): Campaigns using Dynamic Audience Expansion saw a 30% reduction in Cost Per Action (CPA). Keyword Targeting drives 30% higher conversion volumes ...

Reddit unveiled new features for its Ads Manager, including an ads inspiration library, AI copywriter and image auto-cropper. These tools aim to help advertisers, especially small businesses ...

On Reddit, comments are just as vital as the initial posts. This is particularly true when the post is merely a question, and you find a great comment answering it. You may want to share it with ...