Not me. So when I tried the Rare Beauty Soft Pinch Liquid Blush from Selena Gomez’s spring collection, I expected to find another basic blush formula that would fade from my cheeks after a ...

I’ve diagnosed myself with ‘celebrity beauty brand fatigue’, and I doubt I’m the only one. Amidst all the questionable namesake brands, there was Rare Beauty. I was never a massive Selena ...

Ask anybody who is even slightly interested in make-up about the buzziest brands, and Rare Beauty will rank highly. It’s considered one of the best celebrity beauty brands on the market—a contentious ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

I’ve diagnosed myself with ‘celebrity beauty brand fatigue’, and I doubt I’m the only one. Amidst all the questionable namesake brands, there was Rare Beauty. I was never a massive Selena Gomez fan, ...

So when I heard Rare Beauty was launching a matte version of its wildly popular Soft Pinch blush, I was both intrigued and a bit surprised. Well, after trying it out, I found myself reconsidering ...

Selena Gomez’s makeup routine is totally achievable at home. Gomez, 32, took to Instagram on Monday, May 19, to share her ...

That sentiment is baked into the DNA of Rare Beauty, the brand founded by Selena Gomez to challenge unrealistic standards and offer a more authentic approach to beauty. It’s all about makeup ...

At the 4th Annual Rare Beauty Mental Health Summit, in honor of Mental Health Awareness Month, Selena Gomez opens up about ...

Selena Gomez’s Rare Beauty is hosting its fourth annual Mental Health Summit on May 1 in Los Angeles. “When I launched Rare Beauty, I wanted to create a brand with a greater meaning and a ...