Charlotte-based makeup artist Caitlyn Dominic says that the quality of Rare Beauty's products, their fair pricing and prioritization for inclusivity are what drive the brand's success.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

It is a digital native beauty ... products for the brand. For a company that was founded in 2013 and launched D2C operations in 2018, the speed of reaching vertical scale and control is quite rare.

Selena officially hit billionaire status in 2024, thanks almost entirely to her cosmetics brand, Rare Beauty. The company reportedly generated $350 million in revenue in 2023, and with Gomez ...