When it comes to makeup, Rare Beauty is on top. Data from CreatorIQ shows the Selena Gomez-founded brand ranked number-one by earned media value in February, garnering a total $55 million EMV - which ...

It’s been four months since I first tried the Rare Beauty blush, and I can confidently say I now use it on the daily, while also forcing it upon any friend, family member, or complete stranger who ...

There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?

During Thursday’s episode of the “Drew Barrymore Show,” Barrymore praised Gomez for her Rare Beauty makeup line and asked her and her fiancé to help her with her glam. “I came out here ...