Titled “Profit,” the cartoon in question portrays a pair of farmers talking along a barbed-wire fence. “I thought there was more profit in farming,” one says. “There is,” the other ...

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[Photo/IC] Liu Sen, with a new workshop of his own, has successfully turned his enthusiasm for cartoons into a career, with profit of more than 3 million yuan ($473,373.52) over the past 6 years.

“Cartoons have become a big profit center for producers.” Beyond that, animation has become more acceptable to an audience dominated by baby boomers who were raised on TV cartoons and who are ...