The stages of product development are generating an idea, checking the idea, developing the product, trialling the product and launching the product. The product life cycle shows the sales of a ...

The new version introduces the Gate Management Option (GMO), an optional module developed specifically to help track the product maturity level ... the project pipeline stage level, and can ...

How to convert a tantalizing concept into a managerial instrument of competitive power by Theodore Levitt Most alert and thoughtful senior marketing executives are by now familiar with the concept ...