Designing an effective pricing strategy is crucial for any business aiming to maximize profits. By understanding key factors such as costs, competition, and market dynamics, businesses can tailor ...

If there are substantial changes over time in these tactics, the true impact of pricing strategies may be confounded with the results of those tactics. Pricing can then be correctly measured by ...

Accordingly, Pricing Strategy: Monetizing and Growing the Business will help you understand how organizations of any shape, size, and industry affiliation should go about capitalizing on their efforts ...

That’s the problem Apple faced when the time came to devise a pricing strategy for the Apple Watch. The following chart shows that Apple has successfully managed to maintain the average selling ...

The content of the course is organised into two principal modules: (1) pricing strategy and fundamentals and (2) pricing tactics and implementation. The first module of the course covers the ...

Acquire cutting-edge techniques from marketing, data science, AI, behavioral science, and microeconomics to create pricing and monetization strategies that give your firm a competitive advantage.

Ofek, Elie. "Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect." Harvard Business School Background Note 524-093, May 2024.

Join NielsenIQ to explore how retailers and brands can adapt pricing and promotional strategies to align with ongoing shifts ...