Discover how Dr. Timothy Switaj, chief population health officer at WellSpan Health, is approaching the long-term strategy, rooted in value-based care ...

Here are some common techniques and approaches used in customer base segmentation: 1. Demographic Segmentation: This approach ...

The metrics used to define segments and the values of those metrics, which differentiate one segment from another, come from an analysis of the purchase transactions of the customer population. The ...

The 2016 US presidential election is perhaps the biggest and most public failure of segmentation models in recent memory. Most models not only predicted Hillary Clinton's victory by a comfortable ...