The company revealed their new product before it was ready to go on sale so Kellogg's rushed to develop their own version, ...

a giant Pop-Tarts mascot — named Strawberry — waved goodbye and held a sign saying “Dreams really do come true” before being lowered into an oversized toaster. “RIP in peace,” the ...

Pop-Tarts changed the toaster pastry game. Since its inception, no other brands have come close to capturing the sizable market share that the OG toaster pastry holds. Sure, Toaster Strudels are a ...

Pop-Tarts is asking the Grammy-winner to “release the recipe.” On Friday, the toaster-pastry brand shared an Instagram post recreating Swift’s Eras Tour poster — and a call to action in ...