Business Insider spoke to writer, lecturer, and colour expert Gavin Evans about the reversal of pink and blue on traditional gender roles. Read the full transcript below: "In the early part of the ...

pink, medium blue, or yellow smiley. One Amazon shopper called these slippers “preppy,” adding that their “daughter loves them and wears them often,” though they recommend sizing up.

But she was so intrigued by that seemingly universal inclination that she began the “Pink and Blue Project,” an ongoing photographic series of the two colors that are most frequently ...