Little ever changes in the perfume industry ... from television commercials to billboards to in-store samples and magazine ads.

Starch did a deep dive on 6,514 magazine ads during a four-month period of 2011 in the following non-perfume categories Of those 6,514 ads, just 49 used scented paper—but they were more ...

perfume between her upper thighs. The ad appeared in several magazines and newspaper supplements across the U.K., and yielded just four complaints from offended readers, who said the ad was ...

A celebrity-starred perfume ad for a major brand is seeking musicians, dancers, and more for its upcoming shoot. Plus, a short film, a dash cam product ad, and a long-term financial institution ...

The Perfume Shop has tapped one-to-one retail media ecosystem, Optimo, to provide personalised advertising solutions for its customers. Using Optimo, The Perfume Shop plans to deliver highly targeted ...

A perfume brand’s two new ads have left social media users as well as celebrities enraged because it has innuendoes of a woman being sexually harassed by a group of men. Ad makers and viewers in ...

The Leftovers and The Nice Guys actress does all that and more in a rousing new perfume ad directed by Spike Jonze (Being John Malkovich, Her) for the French luxury house Kenzo. Clad in an emerald ...