Best Media10d
Rajkummar Rao and Patralekha champion household equality in new Vim ad
Created by MullenLowe Lintas, the campaign promotes chore neutrality by leveraging the cultural significance of wedding vows ...
The Financial Express12d
Rajkummar Rao and Patralekha challenge age-old marriage norms in Vim’s new campaign | Watch here
Vim, one of India’s dishwashing brands, has launched the ‘Equal Vows’ campaign featuring Bollywood actors Rajkummar Rao and Patralekha Paul Rao. The initiative aims to challenge traditional ...
Indian Television Dot Com10d
Rajkummar Rao & Patralekha challenge household norms in Vim’s Equal Vows
MUMBAI : Vim’s latest campaign, Equal Vows, takes a fresh look at household equality with film couple Rajkummar Rao and Patralekha Paul Rao. Tackling the age-old divide in domestic chores ...