People place more trust in "owned" media such as branded websites (58%) and permission-based email (50%). Below, other findings from the Nielsen study, which also explored various advantages of ...

In the marketing world we have what we refer to as four types of media: paid, earned, owned, and shared. Years ago, being in business meant you really only ever had to worry about paid and earned ...

How Business Leaders Are Creating Their Own Press Through Owned Media For as long as we can remember, getting press meant ...

Following the news that Connecting Plots is formally launching a PR and earned media offering—led by newly appointed Head of ...

The next step is to figure out how to raise that number – and the answer could lie in paid media. Owned, earned, shared, and paid media are all essential pieces of a public relations (PR ...

Rula scaled its content strategy and brand authority with earned media, using Stacker Connect to reach 220K+ readers and ...

Getting paid, owned and earned media to work in tandem, enhancing the effect of each, is the ultimate goal, but it requires a fully integrated marketing structure I got my first job in advertising ...

The YouTube app Red Bull, Victoria?s Secret and Lego are all examples of brands that are getting video content right within their own pages. The reason why these brands are succeeding with earned ...

Through debunking common misconceptions and illustrating its impact across the marketing sales funnel, this article urges C-suite members to embrace earned media as a key driver of sustainable ...

When attempting to execute a successful earned-media strategy, it is hugely beneficial for a firm's marketing and communications teams to be aligned. However, more than half of marketing and comms ...