In the marketing world we have what we refer to as four types of media: paid, earned, owned, and shared. Years ago, being in ...

People place more trust in "owned" media such as branded websites (58%) and permission-based email (50%). Below, other findings from the Nielsen study, which also explored various advantages of ...

Getting paid, owned and earned media to work in tandem, enhancing the effect of each, is the ultimate goal, but it requires a fully integrated marketing structure I got my first job in advertising ...

Most importantly for the manufacturer, every railroad wanted its own Zephyr train. The Zephyr’s speedy publicity stunt is the perfect example of how earned media and public relations (PR ...

New research by UM and Saïd Business School’s Felipe Thomaz explores the relationship between paid, owned and earned media. Since Daniel Goodall published Paid, Earned and Bought in 2009, paid, owned ...

Through debunking common misconceptions and illustrating its impact across the marketing sales funnel, this article urges C-suite members to embrace earned media as a key driver of sustainable ...

The YouTube app Red Bull, Victoria?s Secret and Lego are all examples of brands that are getting video content right within their own pages. The reason why these brands are succeeding with earned ...

Collabstr partnered with Stacker to boost organic growth, using earned media and top-tier content to strengthen its position ...

A Media Matters analysis found that right-leaning pages earned over 2.7 billion interactions on roughly 645,000 election-related posts in the last 12 months. Though these interactions accounted ...