People place more trust in "owned" media such as branded websites (58%) and permission-based email (50%). Below, other findings from the Nielsen study, which also explored various advantages of ...

Discover how earned reach is redefining earned media—giving brands control, scale, and visibility through editorial storytelling.

To sum up, you spend money on paid media to support a strong, intrinsically growing consumer brand, not a failing or stagnant one. This seems counter-intuitive, but, in my experience, businesses with ...

In the marketing world we have what we refer to as four types of media: paid, earned, owned, and shared. Years ago, being in business meant you really only ever had to worry about paid and earned ...

Getting paid, owned and earned media to work in tandem, enhancing the effect of each, is the ultimate goal, but it requires a fully integrated marketing structure I got my first job in advertising ...

Through debunking common misconceptions and illustrating its impact across the marketing sales funnel, this article urges C-suite members to embrace earned media as a key driver of sustainable ...

This slide presentation looks at how an integrated Paid-Owned-Earned media strategy can deliver results in the U.S.'s changing media environment. Using its own Advertising Effectiveness framework, ...

The next step is to figure out how to raise that number – and the answer could lie in paid media. Owned, earned, shared, and paid media are all essential pieces of a public relations (PR ...

The brand recorded $72 million in earned media value in its first month of existence When Rihanna’s new makeup line, Fenty Beauty, launched on September 8th, beauty lovers around the world went ...