Just as online and offline shopping have fused into a single experience, marketers have the opportunity to follow suit by fusing their isolated marketing efforts into a single initiative. Steps Toward ...
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Offline versus online promotional media: Which drives better consumer engagement and behavioral responses?Although offline promotional couponing incurred higher marketing costs—$4,500 for both offline-first and online-first groups compared to $0 for the online-only group—they generated ...
Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) ...
Phygital' experiences combine the physical and the digital. Is this a new label an old strategy? The post What are ‘phygital’ ...
Most consumer products (69%) have the same price online and offline, according to a recent report from Anthem Marketing Solutions. However, when there is a price difference between the two, 65% of the ...
Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Teaching Note 514-123, April 2014. (Revised May ...
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