Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver promotional content, drawn by their cost-effectiveness and extensive reach. However, ...

Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) ...

Your ad spend deserves better tracking. Compare different attribution models and learn how to maximize ROI across platforms.

Ofek, Elie. "Purple Innovation, Inc.: The Online to Offline Marketing Challenge (PowerPoint Supplement)." Harvard Business School PowerPoint Supplement 520-711, April 2020.

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

A strong marketing plan isn't just about posting on social media or running an ad campaign – it's about leveraging multiple ...

“By consolidating multiple marketing technologies and capabilities onto Bluecore, DXL will deliver a greater level of ...

The goal is to make sure that the customer experience is consistent amongst all channels, offline and online. For instance, in the past, search, display and other marketing segments were different ...

Invoca, the leader in revenue execution platforms, today announced major advancements to Signal AI Studio, its no-code AI training solution for marketers. Powerful new features make it faster and ...

He, however, expressed optimism that 2025 will be a year of growth, tracking marketing impact, online and offline. Excerpt: What were the major wins and challenges for our industry in the year 2024?