Old Spice, the de facto scent profile of American ... sweet orange scent”), and the sea captain in TV spots has ceded command to the likes of smooth-talking, towel-clad Isaiah Mustafa, who ...

Since launching online just over a month ago, Old Spice’s “Smell like a man ... the 73-year-old brand’s clipper ship and hoary sea captain have long made it seem like the unofficial scent ...