WHEN Old Spice, the 72-year-old Procter & Gamble ... yet still cast the product as decidedly masculine to lure men away from bar soap? The answer, a campaign called “Smell like a man, man ...

Old Spice, the de facto scent profile of American dadness, turns 80 this year, which makes it, well, old. This doesn’t come as too much of a surprise because the men’s grooming brand, with its ...

the new ad marks a continuation of Old Spice’s existing brand platform, ‘Men Have Skin, Too.’ Another new spot, ‘Tub Time,’ will show off the new Super Hydration body wash and soap bar.