This, oh wide eyed reader, is the intriguing world of visual kei. Visual kei (meaning ‘visual style’, with the ‘kei’ pronounced ‘k’) is a musical genre – and beyond that a subculture ...

3.1.2010: Tokyo Damage Report posts a nearly 10,000 word anonymous interview with a former executive of a Visual Kei record label. The executive dishes on the state of the industry, exposes harsh ...

The popularity of the music genre, Visual Kei, went on to influence the start of a new fashion subculture with the same name. Today, it is considered to be one of Japan’s most unique and recognizable ...