Erick Arnoldson, with Livingston Lures, tells KSAT, “It’s the only lure in the world that mimics the baitfish. Companies have been using fishing lures for over 50 years with a rattle inside.

Using Electronic Bait Sound (EBS) technology, this fishing lure mimics real baitfish sounds to attract more strikes than ever. We put it to the test and the results were nothing short of magical.

Herring boats, Unalakleet harbor, Norton Sound. August 1991. Even as safety has improved vastly in the Alaska fishing industry overall, harvesters who operate from small, open skiffs continue to ...

It’s a been a good summer for commercial fishing in the Norton Sound—and at the latest meeting of the Norton Sound Economic Development Corporation Board, a strong crab and an ongoing salmon ...

Father Jeff and son Jack Danos are self-described amateur anglers who have developed a gadget they claim will attract any kind of fish and also make them aggressively bite a fishing lure.