After dominating the real-world sportswear market, Nike is ready to conquer the virtual world with the recent unveiling of their all-digital "NIKELAND" on the Roblox gaming platform. The video ...

The virtual world is inclusive of Nike buildings, fields and arenas for people to take part in different mini-games like tag, dodgeball to "The Floor Is Lava." ...

The experience encouraging players to get active comes after Nike filed trademarks for names and logos to be used in virtual reality.

Nike has teamed up with Roblox to create their virtual Nikeland world, where players can compete with friends in various mini-games and activities.

Popular video game Roblox Corporation (NYSE: RBLX) is getting support from a newly public company using their metaverse to appeal to a new demographic of fans.

The event is in partnership with Snapchat and will feature mini-games and easter eggs for players to find. Recently, Roblox reported its Q3 2021 revenue was up 102 per cent, reaching $509 million, ...

(Reuters) - Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp, becoming one of the first big brands to enter the "metaverse".

It’s no surprise to see Nike partner with Roblox on a metaverse play. With more than 200 million estimated monthly active users, it’s one of the most popular games among kids and teenagers. By ...

Last month, the company launched an online game zone on Roblox called Nikeland where fans can create an avatar of themselves and play sports in a virtual space.

WASHINGTON COUNTY (dpa-AFX) - Sportswear company Nike Inc. (NKE) said on Thursday that it was teaming up with Roblox to create a virtual world known as Nikeland on Roblox's online gaming platform.