What Happened? Shares of athletic apparel brand Nike (NYSE:NKE) fell 8.5% in the pre-market session after the company ...

Nike Inc (($NKE)) has held its Q3 earnings call. Read on for the main highlights of the call. Nike’s recent earnings call presented a balanced ...

I link current poor performance of Nike strategic missteps by John Donahoe, which backfired and led to a margin erosion, lost retail partnerships and weaker brand positioning. FQ2’25 showed an 8 ...

Nike Inc (NKE) faces revenue challenges but remains focused on innovation and market alignment to drive future growth.

In other words, it's a competitive and dynamic market, with many big players trying to capitalize and innovate with new products and different brand positioning, but Nike still seems to be unbeatable.

This, coupled with strong brand recognition, helps sustain its dominant market position. In the past few years, Nike has emphasized direct selling to consumers via digital platforms and company ...

Brands like Hoka and On are threatening Nike in the running-shoe category. It could turn to prior Adidas competition to rebound, analysts say.