Nike hoped Michael Jordan's Air Jordan sneakers would make them millions. Forty years later, it's bringing in billions.

“[Nike’s] brand remains very strong ... “We think Hill has the right playbook,” Konik wrote. “It worked a decade ago, so it’s ...

Nike should use its own playbook to stage a proper comeback in ... re-elevating the Jordan brand, accelerating demand creation spending, and cleaning up inventory. Some of those "key shifts ...

a Nike subsidiary, Jordan Brand, has been quietly and quickly building a new foothold in the sport over the last decade, especially amongst a younger generation of golfers. Until now, Jordan Brand’s ...

The executive, who served as the brand's first chief design officer, is exiting after more than 30 years as it works through ...

Many of the collection’s elements read like a fresh page from the same old apparel strategy playbook. At the highest level ... massive implications for the biggest sportswear brand on the planet. Nike ...