“[Nike’s] brand remains very strong ... “We think Hill has the right playbook,” Konik wrote. “It worked a decade ago, so it’s highly likely to work again.” It was that playbook ...

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...

Brands like Hoka and On are threatening Nike in the running-shoe category. It could turn to prior Adidas competition to rebound, analysts say.

and drive stronger sales and profits -- even as current market expectations remain low -- potentially echoing a successful playbook from a decade ago. Nike stock has struggled to gain momentum ...

Nike has been all about boosting performance and winning. SKIMS is a look-better brand. Nike latching onto that is a noteworthy shift.

"[Nike's] brand remains very strong ... "We think Hill has the right playbook," Konik wrote. "It worked a decade ago, so it's highly likely to work again." It was that playbook that helped ...

Shares of Nike Inc. were jumping toward a two-month high in early Monday trading, after Jefferies recommended investors start aggressively buying and said earnings are set to start a V-shaped ...