The Global Brand Divisions segment represents its NIKE Brand licensing businesses. The Converse segment designs, markets, licenses, and sells casual sneakers, apparel, and accessories. The ...

Brand execs are always blind-sided when ad campaigns blow up in their faces, but the pain is usually self-inflicted. What’s a Chief Marketing Officer to do? As if Nike didn’t have enough ...

This timeline shows which brands have dominated over the past 15 years. Nike has been the top teen brand since spring 2011. In fact, it's the top apparel retailer in the United States. This is in ...

(Reuters) - At a time when its knack for innovation is in question, Nike on Wednesday announced ... vowed to refocus the brand’s identity around core sports like running. At the same time ...

Nike has signed a new "long-term" partnership with Kim Kardashian's shapewear company Skims to launch a new brand called ...

Nike Inc. said Heidi O’Neill, president of consumer, product and brand, has decided to retire as those functions will now be ...

The mash-up includes two new colorful sneaker drops for NBA Memphis Grizzlies star Ja Morant's signature Ja 2 line - Nike, Kool-Aid ...

So, a startup competitor joined in, and taking aim at Nike and other controversies in its past, for marketing purposes. The women's activist wear brand XX-XY Athletics released an advertisement ...

Although big names like Tiger Woods and Jason Day are no longer with Nike, it sounds like Finau isn't leaving the iconic brand any time soon. "I've been a very proud Nike athlete since I ...