A new book on Nike, published by Phaidon, demonstrates the core role that marketing and storytelling play at the sportswear brand, and – as this extract reveals – how the Air Max shoe came to define ...

Over time, the brand has become a popular and familiar name for many. Nike Book 1 made its way through colleges, including the University of Southern Carolina and Michigan State. The newest ...

Phoenix Suns guard Devin Booker played in a player-exclusive colorway of the Nike Book 1 that honored NBA legend Penny Hardaway.

Best of all, Booker did it in a never-before-seen colorway of the Nike Book 1 that paid homage to the iconic American sportswear brand. Before the game, the Suns' official social media accounts ...

The Nike Book 1 has dropped in several exciting styles in recent months. Best of all, the scarcity of the sneaker has faded away as well. Athletes and fans are finally able to get their hands on ...

Devin Booker strikes again with a new wild animal print PE for the Nike Book 1. Booker continues look back to his roots and honor his Moss Point High School heritage with the reveal of the “Son ...

Update: Devin Booker has been wearing his first signature shoe, the Nike Book 1, since late 2023. While we eagerly await the reveal of a sequel, more colorways of the shoe are set to drop ...