Nike's new Flagstaff Book 1 sneaker is part of a growing trend in companies naming products after U.S. cities and towns.

Nike is reportedly gearing up to release the Book 1 “Black Label” sneakers during NBA All-Star Weekend 2025. According to ...

A new book on Nike, published by Phaidon, demonstrates the core role that marketing and storytelling play at the sportswear brand, and – as this extract reveals – how the Air Max shoe came to define ...

Nike has triumphantly returned to its roots, focusing on sport while overinvesting in brand, but undoing the damage from the ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Devin Booker made history on the night of February 4, 2025 and the Nike Book 1 “All-Time Leading Scorer” PE sneakers ...

Devin Booker’s court-ready Nike shoe will carry on the legacy of the Cortez, adopting the iconic shoe’s signature colorway designed by Bowerman and later worn by Tom Hanks in the 1994 film. The new ...

Nike earned $50.6 billion in revenue in 2023, and Jordan Brand brought in $6.59 billion in revenue — or about 13% of Nike's total fiscal year 2023 sales. Aside from the obvious product ...