Nike's new Flagstaff Book 1 sneaker is part of a growing trend in companies naming products after U.S. cities and towns.

Nike is reportedly gearing up to release the Book 1 “Black Label” sneakers during NBA All-Star Weekend 2025. According to ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Following a series of notable “Black Label” releases throughout 2025 NBA All-Star Weekend, Devin Booker is joining the lineup ...

When the Nike Book 1 was first released as the first official sneaker in collaboration with NBA Superstar Devin Booker, many had to wonder if the shoe would sti ...

In total, Nike featured nine female sports stars in the commercial — Clark, Richardson, gymnast Jordan Chiles, USC basketball star Juju Watkins, WNBA star A'ja Wilson, Spanish soccer player Alexia ...

After a blockbuster trade, NBA superstar Luka Dončić is officially part of the L.A. Lakers — and he's bringing his signature ...

Created with Portland’s Wieden+Kennedy, the 60-second ad featured Oregon-tied athletes Sabrina Ionescu, Jordan Chiles and ...

Nike earned $50.6 billion in revenue in 2023, and Jordan Brand brought in $6.59 billion in revenue — or about 13% of Nike's total fiscal year 2023 sales. Aside from the obvious product ...

Devin Booker’s court-ready Nike shoe will carry on the legacy of the Cortez, adopting the iconic shoe’s signature colorway designed by Bowerman and later worn by Tom Hanks in the 1994 film. The new ...

As part of its moves to improve sales, Nike is getting back to basics. That includes redefining itself as a running brand. To keep up with the competition, it will have to prove that in 2025.

A new book on Nike, published by Phaidon, demonstrates the core role that marketing and storytelling play at the sportswear brand, and – as this extract reveals – how the Air Max shoe came to define ...