More than a half-dozen elite female athletes are starring in the new commercial, as the apparel maker capitalizes on the ...

Nike had almost 188,000 engagement actions after it aired its star-studded ad featuring prominent female athletes.

After nearly 30 years on the sidelines, Nike made a return to Super Bowl advertising. The sneaker giant took center stage ...

Nike has triumphantly returned to its roots, focusing on sport while overinvesting in brand, but undoing the damage from the ...

A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful ...

Nike CMO Nicole Hubbard Graham details how the brand is getting back to its winning playbook. For the first time in 27 years, ...

Nike on Tuesday announced a new brand in partnership with the influencer Kim Kardashian’s Skims, giving the company’s stock ...

creative and advertising agencies. Do I qualify? 5. Short-Term Hacks Don’t Build Enduring Brands Nike’s shift highlights a powerful truth: Short-term hacks don’t build enduring brands.

Iowa native Caitlin Clark is back in Des Moines. Well, symbolically, at least. Nike unveiled two new banners featuring Clark in downtown Des Moines.

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Nike, Inc. is launching its first new sub-brand in decades as the troubled athletic footwear and apparel brand looks for ...