Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

Nike Inc. is putting together a dedicated team of executives and designers to operate a new brand with entrepreneur and ...

Nike's strategic investment in women's sports shows promise as A'ja Wilson's A'One sneaker sells out almost instantly.

Bill Ackman said that the chief executive of Nike apologized over a billboard that “made light of the Holocaust” by using the ...

Nike’s comeback strategy is banking on bold moves in women’s sports—and A’ja Wilson’s sold-out signature sneaker shows the ...

As a result of these changes O'Neill has decided to retire from Nike after 26 years. She will continue to serve in ...

"Tonal branding throughout the collection allows athletes to seamlessly pair Nike 24.7 pieces for a sleek, sport-style ...

XX-XY Athletics released an advertisement this week titled 'Buy Nike? Maybe just don’t do it,' as the juggernaut faces ...

Nike ( NKE -1.15%) is the largest athletic apparel company in the world, by far. But it's been experiencing severe setbacks ...

Nike face macro headwinds, but adidas leads in returns with lower tariff risk, while Nike offers better value. Learn why ...

The sportswear company offers a case study in the ripple effects of the global trade war, including how workers can get ...

Nicole Graham, previously chief marketing officer, added the title executive vice president. She’s worked for Nike for more than 18 years. The changes are effective immediately. Montagne, McCartney ...