Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

Nike's strategic investment in women's sports shows promise as A'ja Wilson's A'One sneaker sells out almost instantly.

Nike Inc. is putting together a dedicated team of executives and designers to operate a new brand with entrepreneur and ...

"Tonal branding throughout the collection allows athletes to seamlessly pair Nike 24.7 pieces for a sleek, sport-style ...

As a result of these changes O'Neill has decided to retire from Nike after 26 years. She will continue to serve in ...

XX-XY Athletics released an advertisement this week titled 'Buy Nike? Maybe just don’t do it,' as the juggernaut faces ...

Bill Ackman said that the chief executive of Nike apologized over a billboard that “made light of the Holocaust” by using the ...

Nike face macro headwinds, but adidas leads in returns with lower tariff risk, while Nike offers better value. Learn why ...

Nike ( NKE -1.15%) is the largest athletic apparel company in the world, by far. But it's been experiencing severe setbacks ...

The sportswear company offers a case study in the ripple effects of the global trade war, including how workers can get ...

Nike announced a series of leadership changes and restructuring, including the retirement of its current president of ...

As part of a reorganization, Amy Montagne will now lead the Nike brand, while 26-year veteran Heidi O’Neill is retiring.