Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social media and billboard campaign, or promoting them at major tastemaker events such ...

A new book on Nike, published by Phaidon, demonstrates the core role that marketing and storytelling play at the sportswear brand, and – as this extract reveals – how the Air Max shoe came to define ...

$11.3 billion - Nike's Q3 2025 year revenue, down 9% year-over-year. Revenues for the flagship Nike brand were down 9% to $10.9 billion. $6.2 billion - The sneaker giant’s wholesale revenue ...

Nike has been on a downward trajectory; its share price tanked under the previous CEO, John Donahoe, who was ousted last September in favour of Elliott Hill, a 32-year veteran at the company who ...

The analyst highlighted the positive reactions to Nike's new product launches and stronger order books for the upcoming Fall/Winter season as key drivers. Additionally, marketing enhancements ...

In addition to Booker's Nike Book 1 social media and billboard campaign ... He also has taken marketing matters into his own hands, grassroots style. He handed out his shoes in New York City ...