K-beauty brands tend to embody a skin-first philosophy, which prioritizes your skin's natural beauty and health.

Below, we’ve compiled a list of the best Korean-beauty products that have appeared on ... plus honey extract, a natural humectant that has antimicrobial properties, high levels of antioxidants ...

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s ...

Rinse: After washing your hair with shampoo, pour rice water on your hair; massage into your scalp and let it set on your ...

Products with natural Korean ingredients are in high demand in China and the US. South Korean beauty retailers are taking ...

Discover how traditional K-beauty ingredients are garnering worldwide acclaim and revolutionizing global skincare trends.

Erica Choi, co-founder of Superegg and a licensed esthetician, explains what glass skin is and how to unlock a clear ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Red rice, which holds moisture 690 times its size, is the star ingredient in this deeply hydrating moisturizer. The cream helps firm and smooth your skin.