the "NFL on Fox's" giant football-loving robot. Cleatus has become a mascot not just for Fox, but for the NFL as a whole. It's one of those things we as a society take for granted. Ever-present ...

We are talking, of course, of the famed NFL on Fox theme, whose blaring horns at the start of the song make it stand apart from similar jingles from CBS and NBC — and even the famed "Monday ...

It's also the big game for the companies looking to advertise and even the graphics departments at the networks. This year, ...