In a parallel universe (as explored in this SportsWorld story about Shell’s Team Penske sponsorship), Jeff Gordon might be sporting a uniform look during his final full-time NASCAR season. Instead the ...

Three-year deal with Axalta puts four-time champ's career in focus LONG POND, Pa. -- Jeff Gordon’s longest-tenured primary car sponsor has renewed its deal with Hendrick Motorsports through the ...

Jeff Gordon's NASCAR Cup Series career lasted 805 races over 25 years, during which time he won four titles, 93 wins, 81 pole positions, and 477 Top 10s. He is a NASCAR Hall of Famer and one of ...

Axalta%2C not DuPont%2C will sponsor the No. 24 car for 14 races this season. Jeff Gordon's No. 24 DuPont Chevrolet, which has been a familiar sight at NASCAR tracks since Gordon's first race in ...

Longtime sponsor Axalta Coatings Systems -- formerly DuPont's paint division -- announced a three-year extension of a deal to sponsor Gordon and his No. 24 Hendrick Motorsports team.

Jeff Gordon, Vice Chairman of Hendrick Motorsports (HMS), recently offered an insightful perspective on the team's current sponsorship landscape, highlighting both challenges and positive ...

Jeff Gordon's efforts to raise awareness of hunger in America and money to fight it will be aided by a new sponsor in Saturday night's race at Richmond International Raceway. Chase Card Services ...

Gordon said he first realized the impact of his sponsorship during the season-opening Daytona 500, where he earned a front-row starting position for his new-look Chevrolet.

Beginning in the 2015 NASCAR Sprint Cup Series season, 3M – Greg Biffle ’s current sponsor at Roush Fenway Racing – will sponsor Hendrick Motorsports and No. 24 Chevrolet SS driver Jeff ...

Jeff Gordon, 39, a four-time champion in Nascar’s top series, said he had picked up the AARP Foundation and its Drive to End Hunger campaign as his main sponsor for 22 Sprint Cup races each over ...