Through a multi-year deal with the UFC, the Monster Beverage (NASDAQ: MNST) logo will continue to enjoy prominent placement at all UFC events, as well as at the center of the famous UFC Octagon. Monster Beverage will also feature prominently among athletes at all Monster-sponsored UFC events and post-event press conferences.

UFC ®, the world’s premier mixed martial arts organization and part of TKO Group Holdings (NYSE: TKO), together with Monster Energy, the energy drink icon, today announced a multiyear renewal of their long-standing partnership in which Monster will continue to serve as the exclusive global Official Energy Drink of UFC.

Monster Energy, a long-standing UFC sponsor, has renewed its global partnership with the mixed martial arts promotion in a record deal. Under a multi-year extension, the brand will continue to serve as UFC’s exclusive global official energy drink.