“SMS is great for quick updates, reminders and transactional messages where brevity and speed are key.” SMS can do a lot more for your business than sending one-way marketing messages. You can accept ...

Starbucks is clearly taking mobile messaging to new heights, as exemplified with a recent effort that leveraged SMS and MMS to engage and surprise customers, while also tying into its larger marketing ...

This week Starbucks launched mobile calls-to-action for its “Frappuccino Fun All Summer Long” SMS and MMS opt-in program. Starbucks also announced its second-quarter 2014 results yesterday ...