In the latest GamesBeat LIVE, Xsolla's Berkley Egenes talks about the future of game monetization and how DTC has changed the game.

Leading VPNs share data with the marketing analytics software, AppsFlyer. We investigate whether your data is at risk.

Furniture and home décor online retailer HomeClick is experiencing higher desktop revenues following a commitment to mobile, highlighting the importance of cross-device attribution. The online ...

To address this, Samsung has partnered with AppsFlyer, a leading mobile attribution and marketing analytics company, to develop a sophisticated cloud-based attribution solution. This innovative ...

As is most often the way, the industry slowly settled into a new norm: a post-iOS 14.5 world where mobile attribution and targeting could no longer rely on user identifiers. Apple introduced its ...

I am guessing so. But there are better ways. Attribution is a pain. Yet it is fundamentally the most important part of any campaign that you run. There are a multitude of offerings in the mobile ...

Mobile attribution firm AppsFlyer has released its latest Performance Index, analysing mobile media performance during H2 2018, based on 20bn installs and 39bn app opens, across more than 11,500 apps ...

New data from marketing measurement, attribution, and data analytics research house AppsFlyer reveals another year of dramatic growth in mobile app engagement, installs, and revenue across the Middle ...