I am guessing so. But there are better ways. Attribution is a pain. Yet it is fundamentally the most important part of any campaign that you run. There are a multitude of offerings in the mobile ...

As is most often the way, the industry slowly settled into a new norm: a post-iOS 14.5 world where mobile attribution and targeting could no longer rely on user identifiers. Apple introduced its ...

Furniture and home décor online retailer HomeClick is experiencing higher desktop revenues following a commitment to mobile, highlighting the importance of cross-device attribution. The online ...

Belk and McGregor found that the current suite of SaaS affiliate tracking and attribution tools was inadequate to handle large volumes of mobile traffic. Furthermore, the current platforms lacked ...