Mitchum deodorant isn't new. Introduced in 1959 with Tennessee roots, the new campaign, "Southern Strength" took a novel turn. Ad agency Terri & Sandy found the sweatiest cities in the U.S ...

I don’t want to get too personal here, but I use Mitchum deodorant because it annihilates every odor in its path. But I’ve been on this all-natural purification kick lately (OK, just this morning.