The deal gives Unilever’s Indian unit a stronger foothold in the premium beauty segment, adding to its portfolio of brands like Dove, Pond’s, and Lakmé. Minimalist, known for its actives-led ...

Unilever’s India unit has announced the acquisition of Minimalist, a rapidly growing beauty brand known for its transparent and effective skincare products. The move is expected to strengthen ...

businessline had earlier reported that HUL was in talks to acquire Minimalist as it aligned with its strategy to broaden its product portfolio and connect with modern consumers. According to ...

"And Minimalist is a great example of making our portfolio future fit," Jawa asserted. Like in any acquisition done by the company in the past, he said Minimalist fits in "segments of demand space ...