Microsoft's Customer & Market Research group (CMR) tracks nearly 20 portfolio brands, which enables a consistency in wording and audience-definition company-wide. Nonetheless, we continually challenge ...

Today is the 50th anniversary of one of the world's biggest brands, Microsoft. How was this computing firm born? Inspiration struck when Bill Gates and Paul Allen saw the magazine cover of Popular ...

A year ago now, Microsoft fully revealed plans ... revealed that Xbox itself has acknowledged that the strategy has "stressed" the Xbox brand last year, but with playtime hours generally squeezed ...

The conventional wisdom—preserve brand equity, retain talent, maintain the innovation culture—sounds logical but is a flawed integration strategy for long-term success.

Microsoft CEO Satya Nadella is moving the company’s HR chief, Kathleen Hogan, into a new role focused on corporate strategy. Announced in an internal memo to Microsoft employees this morning ...

We needed computers to do work and school," said Kathleen Hall, chief brand officer at Microsoft."Demand was really through the roof." Hall spoke to Insider during the Cannes Lions International ...

Koto worked with the Microsoft Brand Studio and strategy teams to develop the campaign’s messaging, visuals and assets, which emphasise how people are using AI to accelerate sustainability solutions.