C elebrating 50 years of technological ingenuity, Microsoft has launched a brand new campaign as a heartfelt homage to its ...

The conventional wisdom—preserve brand equity, retain talent, maintain the innovation culture—sounds logical but is a flawed ...

Today is the 50th anniversary of one of the world's biggest brands, Microsoft. How was this computing firm born? Inspiration struck when Bill Gates and Paul Allen saw the magazine cover of Popular ...

Microsoft's Customer & Market Research group (CMR) tracks nearly 20 portfolio brands, which enables a consistency in wording and audience-definition company-wide. Nonetheless, we continually challenge ...

We needed computers to do work and school," said Kathleen Hall, chief brand officer at Microsoft."Demand was really through the roof." Hall spoke to Insider during the Cannes Lions International ...

Koto worked with the Microsoft Brand Studio and strategy teams to develop the campaign’s messaging, visuals and assets, which emphasise how people are using AI to accelerate sustainability solutions.

Submissions: tips@geekwire.com Microsoft named Kathleen Hogan, its longtime chief people officer, to the new role of executive vice president of strategy and transformation, reporting to CEO Satya ...