Trimmed means and weighted averages are less familiar ways to describe metrics than averages, medians, and quartiles. The middle figure of a sorted list of metrics (the median), the total of all ...

General counsel should carefully define important metrics to guard against "creative" counting. Morrison on Metrics: Metrics means manipulation Newsletters Events ...

Marketing Activity Metrics Mean Little: Here's How to Really Prove Marketing's Value. by Laura Patterson. save. Research published in AdAge at the end of 2016 helped decode today's five CMO priorities ...

One of the most common mistakes organizations make is failing to operationalize KPIs and metrics, McLeod observes, meaning they’re tracked, but not integrated into day-to-day business decisions.