Marketing Activity Metrics Mean Little: Here's How to Really Prove Marketing's Value. by Laura Patterson. save. Research published in AdAge at the end of 2016 helped decode today's five CMO priorities ...

One of the most common mistakes organizations make is failing to operationalize KPIs and metrics, McLeod observes, meaning they’re tracked, but not integrated into day-to-day business decisions.

“Metrics provide a means to monitor progress.” For the CIO assembling an analysis package that enterprise leaders can use to glean IT’s impact on transformations and operations, metrics ...

Better metrics mean more effective communication. The movement to metrics that speak to business value does not negate the need for the longstanding metrics that security teams have used, ...

You can measure social media performance by tracking key metrics, including engagement, impressions and reach, shares and conversions. Learn more about them.

In finance, the term “soft metrics” is used to describe non-traditional indicators related to the value or performance of a company.

In their NEJM Perspective essay, they called for a universal set of quality metrics. If enacted, it would mean safety net hospital systems, for example, would shift from 60 quality metrics to 23.