Digital advertising on social media platforms has undergone a transformation owing to the inclusion of technological ...

Meta Platforms reported strong Q4 earnings, driven by user growth and robust digital ad spending. Click here to find out why ...

And in an interview with BI, Meta's chief marketing officer Alex Schultz said ... Meta commands about 21% of the US digital ad market, behind only Google, according to data firm EMARKETER.

Looking Ahead: A ruling against Meta could set a precedent for transparency in digital advertising metrics. Meta’s appeal failure may embolden other advertisers to pursue similar claims.

As Meta monitors the test phase and refines its offerings, businesses can expect more opportunities to use the platform as part of their marketing strategies moving forward.