AI-generated video in advertising has proved a perilous endeavor to date. Now, imagine AI generating everything from concept to video assets to sound.

Brands may soon be able to upload a product image and set a budgetary goal, after which Meta’s AI will generate the entire ad.

Meta Platforms (NASDAQ:META) plans to let brands create and target ads fully through AI by the end of next year, The Wall Street Journal reported, citing people with knowledge of the matter. The social media giant's ad platform already offers some AI tools which can generate variations of existing ads and make small changes to them before