Meta advertising is no longer about structure and strategy – it’s a content game. Here’s what you need to know.

These updates include expanded access to omnichannel ads, new generative AI applications, and enhanced ad placements across ...

Are you a Meta-first advertiser who is eyeing Google Ads? Learn when, why, and how to diversify your PPC strategy for maximum ...

The answer? 9:16 and 4:5 video ad formats. These formats perform well on Meta’s platform and work as effective creative for TikTok and YouTube Shorts. Both vertical placements are key to getting ...

To drive partnership campaigns, Meta is inviting brands to access personalized, AI-enabled creator content recommendations ...

New AI-powered tools aim to help brand marketers identify the right Instagram creators and manage their ads better.

Meta is also introducing keyword search in Instagram’s creator marketplace to provide more granularity when searching for a ...

Meta’s announced a heap of new AI-powered tools to help advertisers maximize the performance of their campaigns, utilizing ...

American Eagle puts a third of its Facebook and Instagram budget toward automated ads as Meta adds new features.

Meta is introducing AI tools to help brands discover and collaborate with Instagram creators more efficiently. Heres what’s ...

Meta introduces new ad placements, promo opportunities and AI prompts; an influencer campaign prompts right-wing influencers to oppose RFK Jr.’s soda crackdown; and transcription platform Otter ...