These days, customers aren't just looking for a great product or service. They want an experience that's smooth, hassle-free and feels like it was designed just for them. If you're not delivering ...

After all, value may be built through a series of positive experiences, but it is maintained through consistently meeting the needs and expectations of your customers throughout the customer lifecycle ...

They need to understand what their customers want, and meet customers’ needs and expectations. This is a way of gaining competitive advantage. reduce waste, eg if a car light is damaged during ...

By effectively addressing customer needs and maintaining consistent ... They allow organisations to more effectively meet customer expectations and provide the level of service they demand.