Transform 2025 is designed to help marketers do a better job of catching up to — or staying a step ahead of — all the progress. While the point of care as a media channel represents only 2% of the ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.

This strategy is what activates an ... and memories through social media Social media and digital branding can drive tremendous value for a mixed-use property. According to data from Pew Research ...

we plan to work closely together to realize Kadokawa’s ‘Global Media Mix’ strategy, aimed at maximizing the value of its IP, and Sony’s long-term vision, ‘Creative Entertainment Vision.” ...